Shani Sammons’ passion is connecting fans with their favorite artists through creative marketing and digital strategies. Shani has worked with artists/projects, industry professionals and brands – Sugarland, Florida Georgia Line, Lady Antebellum, Eli Young Band, Jana Kramer, David Nail, Sean Kingston, Cole Taylor, Sonia Leigh, Styx, Mama Jan Smith, Delta Air Lines, Turner Broadcasting, AT&T, Verizon and NASCAR throughout her career.
In 2011, Shani launched SSMG, a boutique digital marketing firm that focuses on direct to fan relationship strategies for music clients. In 2013, Shani joined AT&T to lead their marketing strategy for their newest country music channel, Country Deep. Currently, Shani leads Verizon Telematics social media strategy for their products and services and runs Shani Sammons Marketing Group with a team of digital and social media professionals based in Atlanta, Georgia.
Shani holds a Masters of Business Administration in Marketing from Georgia Tech, and a Bachelor of Science in Urban Policy Studies from Georgia State University. She also serves on The Recording Academy Chapter (GRAMMYS) Board of Governors.


websitebuildingWeb Design

We build websites that work. We also build websites that look really good and work the way you want them to – whether seen on a desktop, tablet, or mobile.

marketingContent Creation

We have first class designers who can help with all of your content needs.

communitymanagementCommunity Management

Our Social Media team has years of experience in managing social media communities for our clients. We will respond to questions and interact with users, as well as look out for opportunities to spark conversation and educate your audience about your brand or name using social media monitoring tools.

socialmediaSocial Media

Social Media is everything. We can create your social media strategy – then launch, implement, manage, and measure it. We can also help ensure your relevant channels are managed and maintained on an ongoing basis, with the right messaging being delivered in the right place at the right time.








What Clients Are Saying

“Shani is on fire for digital media. Her excitement for the field of digital marketing is both relentless and contagious. She is a pro at wrangling all social media sources into one, consolidated, strong message. She enjoys the creative challenge of taking an artist’s work on stage and translating it into a message that represents the artist on the digital stage. Just talk to her about it. I guarantee you her excitement will draw you in and make you a believer in her Digital Church.”

Jennifer Nettles

- Sugarland

“Shani is a marketing guru and understands all aspects of the music industry. She is able to wear many hats at the same time and works well under pressure. She has a genuine love for marketing and is very creative when it comes to figuring out new/innovative ways to promote her artists. She is great with people. She can communicate/relate with everyone from artists, managers, Record Labels and even programmers and designers. She is also easy to work with and understands that sometimes things just need to get done (the right way), and she doesn’t complain…she just makes it happen!”

Brian Kaplan

- Director, Sony Music

“Oriented towards the promotion of bands but applicable to almost any social media marketing campaign Shani’s new blog addresses the heart and soul of what it takes to engage fans (customers, readers) in a way I have not found elsewhere. In my studies of social media marketing I have found it’s all about delivering value and Shani’s approach is through personal interaction and authenticity rather than flashy gimmicks. I think she has done a great job with the duo Sugarland as well as her own blog.”

Seth Mill

- Music Marketer


“Shani is a smart, savy and a professional entrepreneur. She brings light and charisma into everything that she does. Her enthusiasm, spirit and tenacity to make our brand the best that it can be is a unique quality that we have not found working with any other company.”

Callie Riggs

- Styx, Red Light Management

“Having Shani and her group on my team is a beneficial tool and her enthusiasm is immeasurable. Passion cannot be bought it is something that has to live and breath inside a heart and Shani has an infinity of passion for the things she sets out to accomplish, I am honored to work with her and to also call her my friend.”

Sonia Leigh

- Singer & Songwriter

“Shani Sammons Marketing Group has been the driving force behind my new and improved social media platform. It has been a comfort to me to turn those wheels over to someone who is as passionate about her work as I am mine.”

Jan Smith

- Vocal Coach for Justin Bieber, Usher, Drake, etc.

News and Insights

Shani to Speak at AMMBcon

by shani October 14, 2015

I’m thrilled to be speaking at this exciting conference coming up in mid August in Trinidad! Click...

Marketing Tips from Styx, Sugarland, KISS, Greg Kihn & more

by shani March 9, 2015

Last week, Shani spoke with the fabulous and highly talented music marketer, Michael Brandvold from Michael Brandvold Marketing. Watch to...

Sonia Leigh’s New Single “Put It In Your Pocket”

by shani August 28, 2014

This summer has been a busy one and a good one for us here at SSMG. We’ve...


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